Don't be Afraid of "The Pitch"
The elevator pitch is a crucial element in a writer's arsenal, serving as a concise and captivating summary of your story. Some writers, daunted by the prospect of condensing their narrative, might opt for what I call the 'stairs approach' – a way to sidestep the directness and vulnerability of a true elevator pitch. However, this avoidance can be a missed opportunity for genuine engagement and feedback. Let's explore how embracing vulnerability in your elevator pitch can transform your storytelling.
The Pitfall of the Stairs Approach
Taking the stairs, in this context, means circumventing the essential task of distilling your story into its most potent form. It's a longer, less direct path, one that may seem safer but ultimately avoids the real work. This approach might spare you the vulnerability of a succinct pitch, but it also shields you from valuable insights and connections that can only come from directly sharing the heart of your story.
Vulnerability as Strength in Storytelling
A friend once said to me, “You took my passionate ‘mess’ and turned it into a pitchable format.” This transformation is at the core of an effective elevator pitch. It's about being vulnerable enough to distill your complex, nuanced story into a few sentences, exposing its core to scrutiny and interest. Embracing this vulnerability can be powerful, allowing you to connect more deeply with your audience and test the strength and appeal of your narrative.
The Pitch as a Test Drive
Consider your pitch as a test drive for your story. It's an opportunity to see how your narrative resonates in a brief format. Does it engage your audience? Does it emotionally transport them? If your pitch doesn't captivate, it's a sign to revisit and refine your story's core message.
Learning from Conciseness
The process of creating an elevator pitch is a valuable exercise in storytelling. It challenges you to identify the essence of your narrative. This clarity and conciseness in communication are crucial skills for any writer, helping you to understand and articulate the unique value of your story.
The Power of a Well-Crafted Pitch
A well-crafted pitch is more than just a summary; it's a showcase of your story's soul. It requires you to be brave, to distill your narrative into its purest form, and to present it boldly. Embrace this challenge, and let your elevator pitch be the key that unlocks new opportunities for your storytelling journey.
